When we turn on a television set, we get a range of channels to keep us informed and entertained for all the 7 days of a week. When we browse the internet, an ocean of information floods at a click of a mouse. I guess we are just way to lucky to live in this era of advanced technology. These media plays a very crucial role in our day to day life in shaping our beliefs, perceptions, ideas, values and our behaviour in the society. It is a powerful medium of education and entertainment in numerous ways. But did we ever stop for a while and think what impact exactly is the media leaving on you, me, our family, on the coming generation and the society?

Our society is rampant with corruption, crime, etc. and many a times media plays the role of adding fuel to aggressive behaviour, violence, sex, obscenity etc. however more over in the younger generation.

The following two posts will deal with such issues. It is to be noted that the following posts are analysis of five research papers each post. The first post will be a brief analysis on the effects of violence in media and the second on the sexual content in media. Each post has a bibliography of the research papers followed for this project.

7 February 2013

Has The Media gone Sadist in Nature?


Every human on this planet reads or hears to various forms of media everyday. It could be a newspaper or a book or a television set or the internet and accordingly people spend time on it. All this time spend on reading or hearing to media raises the question- ‘is this going to leave an effect?’ Surprisingly the answer is YES! The effect is good or bad definitely depends on the content that is viewed or heard. However, the urban India of 21st century has witnessed mobbing public cry on the impact of media violence on its audience, especially on children.

According to the research papers, people who are more exposed to media, particularly children, come under the influence of violence portrayed in it. Prolonged exposure to such media portrayals results in increased acceptance of violence as an appropriate means of solving problems and achieving one's goals. The impact of violence exposure can lead to depression, anxiety, fear, sleep disturbances, aggressive behaviour, nightmares, lack of empathy, and even desensitization to violence, which means real-life tragedy no longer upsets or shocks the viewer (The American Academy of Paediatrics).

The film and television industry in particular has glamorised violence. The ‘Idiot Box’ has enabled cinema to enter our home making violence a home affair. Earlier films did have violent scene but the representation was different. It was subtle in a way (L. Rowell Huesmann). Today, movies like Dhoom, Singham, Dabaang, Agneepath, etc. only expose violence, abuse, assault, rape, murder. Every kid wants to be a kick ass hero like Ajay Devgan from Singham or like Arnold Schwarzenegger from the Terminator. The kids tend to imitate and experience what they see (American Psychology Association). Just like how people like to imitate fashion and styles of film stars, sports celebrities, etc., children imitate certain things from what they watch on television. The best example here is the Shaktiman case. The serial was accused for the death and injury of several children who tried either to imitate the superhero or endangered themselves in order to be rescued by him. Nowadays, even children’s cartoon films like Ben 10, Chota Bhim, Power Rangers, etc. are violence-packed. Thanks to the advancement of technology it almost gives a realistic feel to the scenes portrayed.  Here in, kids fails to differ the real life from the reel life (John E. Richardson).

Media violence need not necessarily leave an impact on kids and teenagers but also on the elderly class. Such continuous exposure to violence on television leads one to view his world as a fearful and crime ridden place. Like in the movie Mumbai Meri Jaan, Maddy who played the role of a common Mumbai man, petrified even at the thought of travelling in the Mumbai local trains after the blast. He finds everything and everyone around him suspicious. This was the result of the character being overly exposed to the media. After every blast or a terror attack somehow we all get terrified of visiting that place of incident because we are continuously exposed to that place of crime through TV or newspapers.

Violence is everywhere. It is in a novel, a movie, a TV show, appearing as front page headlines and breaking news in newspapers and news channels respectively.

However, people from media background may disagree that media violence has impact on society. From their perspective, it's up to the viewers and not the entertainment industry, to decide what one wants to watch or read. They simply believe if you don't like television violence, then turn off the television, simple as that!




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