When we turn on a television set, we get a range of channels to keep us informed and entertained for all the 7 days of a week. When we browse the internet, an ocean of information floods at a click of a mouse. I guess we are just way to lucky to live in this era of advanced technology. These media plays a very crucial role in our day to day life in shaping our beliefs, perceptions, ideas, values and our behaviour in the society. It is a powerful medium of education and entertainment in numerous ways. But did we ever stop for a while and think what impact exactly is the media leaving on you, me, our family, on the coming generation and the society?

Our society is rampant with corruption, crime, etc. and many a times media plays the role of adding fuel to aggressive behaviour, violence, sex, obscenity etc. however more over in the younger generation.

The following two posts will deal with such issues. It is to be noted that the following posts are analysis of five research papers each post. The first post will be a brief analysis on the effects of violence in media and the second on the sexual content in media. Each post has a bibliography of the research papers followed for this project.

23 October 2013

Demand- Supply Maintaining the Economics System

In microeconomics, supply and demand is an economic model of price determination in a market. It concludes that in a competitive market, the price for a particular good will vary until it settles at a point where the quantity demanded by consumers will equal the quantity supplied by producers, resulting in an economic equilibrium for price and quantity.
The four basic laws of supply and demand are:
1.     If demand increases and supply remains unchanged, a shortage occurs, leading to a higher equilibrium price.
2.     If demand decreases and supply remains unchanged, a surplus occurs, leading to a lower equilibrium price.
3.     If demand remains unchanged and supply increases, a surplus occurs, leading to a lower equilibrium price.
4.     If demand remains unchanged and supply decreases, a shortage occurs, leading to a higher equilibrium price.
In economics, supply is the amounts of some product producers are willing and able to sell at a given price all other factors being held constant. Demand is the desire to own anything, the ability to pay for it, and the willingness to pay. Price and demand almost always have an inverse relationship. As the price of a good goes up, the demand goes down. There are many factors other than price that influence demand. Some examples are tastes and preferences, disposable income, and the price of relate goods.

Generally, if there is a low supply and a high demand, the price will be high. In contrast, the greater the supply and the lower the demand, the lower the price will be.

 

Equilibrium: Where Supply Meets Demand

Equilibrium is the point where the quantity demanded equals the quantity supplied. This means that there's no surplus of goods and no shortage of goods. A shortage occurs when demand is greater than supply; in other words, when the price is too low. A surplus occurs when the price is too high, and therefore consumers don't want to buy the product.

For example, at 70Rs. per liter, consumer demand exceeds supply, and there's a shortage of petrol in the market. Shortages tend to drive up the price, because consumers compete to purchase the product. However, when prices go up too much, demand decreases, even though the supply may be available. Consumers may start to purchase substitute products, or they simply may not purchase anything. This creates a surplus. To eliminate the surplus, the price goes down and consumers start buying again. In this manner, equilibrium is usually maintained quite efficiently.

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