When we turn on a television set, we get a range of channels to keep us informed and entertained for all the 7 days of a week. When we browse the internet, an ocean of information floods at a click of a mouse. I guess we are just way to lucky to live in this era of advanced technology. These media plays a very crucial role in our day to day life in shaping our beliefs, perceptions, ideas, values and our behaviour in the society. It is a powerful medium of education and entertainment in numerous ways. But did we ever stop for a while and think what impact exactly is the media leaving on you, me, our family, on the coming generation and the society?

Our society is rampant with corruption, crime, etc. and many a times media plays the role of adding fuel to aggressive behaviour, violence, sex, obscenity etc. however more over in the younger generation.

The following two posts will deal with such issues. It is to be noted that the following posts are analysis of five research papers each post. The first post will be a brief analysis on the effects of violence in media and the second on the sexual content in media. Each post has a bibliography of the research papers followed for this project.

23 October 2013

Review on Media Economics: Theory and Practice

I am not a fan of Economics. I hate to read even a shortest of all paragraphs on economics. This review came out of the blue. Well, to be honest, it evolved for college credits. The book reviewed is called Media Economics: Theory and Practice. This book is part of my master’s curriculum so the whole and sole reason for reading this book is that it will help me gain my ultimate credits. However, this book focuses on the basic principles of economics in the business sector and applies them to contemporary media industries. The book involves key topics, such as industrial restructuring, regulatory constraints upon media operations, and changing economic value, providing key insights into media business activities. With the structure and value of media industries changing rapidly and sometimes dramatically, this book moves beyond a basic documentation of historical patterns to help readers understand the mechanics of change, offering insight into the processes reproducing contemporary trends in media economics. Thoroughly updated in this third edition, Media Economics focuses on the primary concerns of media economics, the techniques of economic and business analysis, and the overall characteristics of the media environment; and explores contemporary business practices within specific media industries, including newspaper, magazine, television, cable, movie, radio advertising, music, and online industries. New for this edition are chapters on the advertising, book publishing, and magazine publishing industries. Chapters contributed by expert scholars and researchers provide substantial discussions of the crucial topics and issues in the media industry sectors, and emphasize both domestic and international businesses.

Offering a thorough examination of the economic factors and forces concerning the media industries, Media Economics is appropriate for use as a course text for advanced media management and economics students. All in all it is a good read only if it guides you in your thesis paper or if your college credits won’t move ahead without this book. So it’s definitely a must read to the entire media economics study related crowd.
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